Personal Branding is essential for career growth and in the development of 'you' as a strong leader. Unfortunately, people think that the presence in social media is in itself sufficient to create a personal brand. But I think that creating a personal brand is beyond this and is much more a responsible job. Your personal brand is all about how other people perceive you, which results in your reputation. And this has a direct and measurable effect on your ability to be successful. Personal branding is no more about self promotion rather it is about trusting self and making self identity marked and respected.
Your personal brand should highlight the value you consistently deliver. Leadership is not just about the job title and job description but it goes beyond it. It is more about delivering value to the people and clients you serve, more of becoming a problem solver and creating right opportunities for the organization by creating right momentum.
Managing a personal brand as leader requires you to be a role model, a mentor and a motivator on whom others could depend on. Based on a survey, less than 15% of people have truly defined their personal brand and less than 5% are living it consistently at work – each and every day. Yes working on personal brand is extremely challenging and requires action, commitment, self awareness and credibility. Personal Branding is being authentic with better control on self which means you trust yourself. You are transparent about self and your intentions and much aware about your surroundings, people around you, your body language, way you communicate with others and the self image which you portray.
Reflect on these questions:
Create your personal brand identity as a leader by:
Your personal brand should highlight the value you consistently deliver. Leadership is not just about the job title and job description but it goes beyond it. It is more about delivering value to the people and clients you serve, more of becoming a problem solver and creating right opportunities for the organization by creating right momentum.
Managing a personal brand as leader requires you to be a role model, a mentor and a motivator on whom others could depend on. Based on a survey, less than 15% of people have truly defined their personal brand and less than 5% are living it consistently at work – each and every day. Yes working on personal brand is extremely challenging and requires action, commitment, self awareness and credibility. Personal Branding is being authentic with better control on self which means you trust yourself. You are transparent about self and your intentions and much aware about your surroundings, people around you, your body language, way you communicate with others and the self image which you portray.
Reflect on these questions:
- Have you defined your personal brand as a leader?
- Are you consistently living your personal brand?
- What others expect from your leadership?
- How others perceive your leadership?
Create your personal brand identity as a leader by:
- Extract your core values, strengths, weaknesses, passion.
- Look for opportunity in everything
- Be always ready for the unexpected
- Leadership value proposition
- Work with defined goals and set purpose
- Communicate your brand
- Create your distinction
- Exude your brand by aligning with the right resources
- Reinvent yourself
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