For many people the term Personal Branding is more about individual growth and personal impact and on the organizational level people do not believe much in personal branding. This comes from the perception that how an organization can benefit from personal branding of their employees.
I feel that the employees are the "walking advertisement" for any organization. Why not to think like this that a good way to increase an organization's positive reputation is to align it with someone who already has a positive reputation. If the employee is perceived as credible, authentic and talented then the organization's brand value increases incredibly. The same would work the other way around in terms of spoiling reputation. All of us would have at some point vowed not to work with 'a company' because either the sales personnel was unprofessional or customer care was disrespectful!
But the irony is that the organizations are more concerned in achieving the success for group and the mistake they make here is that they forget that this group is formed by collection of unique individuals who have their own set of skills, talent and ability which may or may not fulfill the organization's goals and brand promise.
For any organization its reputation is communicated by its employees. The customers perceive the brand of the company by its employees. If the employees lack external exposure, external connection, poor online presence; then the organizational scope to attract more business, partners, clients and customers also gets limited.
When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits.
Its much more expensive to get new clients than retaining existing ones.
The employer benefits:
The employee benefits:
I feel that the employees are the "walking advertisement" for any organization. Why not to think like this that a good way to increase an organization's positive reputation is to align it with someone who already has a positive reputation. If the employee is perceived as credible, authentic and talented then the organization's brand value increases incredibly. The same would work the other way around in terms of spoiling reputation. All of us would have at some point vowed not to work with 'a company' because either the sales personnel was unprofessional or customer care was disrespectful!
But the irony is that the organizations are more concerned in achieving the success for group and the mistake they make here is that they forget that this group is formed by collection of unique individuals who have their own set of skills, talent and ability which may or may not fulfill the organization's goals and brand promise.
For any organization its reputation is communicated by its employees. The customers perceive the brand of the company by its employees. If the employees lack external exposure, external connection, poor online presence; then the organizational scope to attract more business, partners, clients and customers also gets limited.
When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits.
Its much more expensive to get new clients than retaining existing ones.
The employer benefits:
- Improved brand perception that positively affect marketing goals
- Improve recruitment by becoming a more desirable employer
- Retention of high value employees
- Employees serve as brand champions increasing visibility
- Increased leadership development to decrease recruitment costs
- Less employee attrition
- Gaining competitive advantage
- Trend identification for new product development and sales opportunities
- Stronger collaboration with subject matter experts to increase efficiency
The employee benefits:
- Increased self esteem, peer recognition and confidence.
- Motivated and dedicated towards the organization and feeling of being special
- Future leaders within an organization can be identified and groomed
- based in part on personal branding results
- Enhances professional satisfaction
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